The King Of (Green Bottled) Beers (From Western PA)

Anheuser-Busch paid Belgium’s InBev $82 million for Rolling Rock–the iconic brew from western Pennsylvania–last Friday.
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According to USA TODAY, InBev’s decision to sell Rolling Rock, which it acquired with its purchase of Canadian brewer Labatt in 1995, follows its strategy of concentrating its U.S. sales and marketing resources on imported brands such as Bass, Brahma, Labatt Blue, Stella Artois and Beck’s.
As for as A-B’s motivation, August Busch IV, president of A-B said, “This beer is not like others, and its consumer following is equally distinctive.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

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