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The Irritainment King of Sacramento

May 15, 2007 By 2 Comments

irritainment (eer.uh.TAYN.munt) n. Entertainment and media spectacles that are both annoying and compulsively watchable.
CNET News.com says Casey Serrin is “on his way to becoming the most hated blogger on the Internet.”
casey_serin.jpg
Serrin, 24, is a “would-be real estate mogul” from Sacramento, CA. He bought eight houses in eight months in four states with no money down looking to fix ‘n flip. He became over-leveraged and lost all eight homes. Instead of hiding his head in the sand, Serrin instead chose to reveal all (including bank statements) on I Am Facing Foreclosure.
His decision to do so has brought out the haters—everyone from fellow speculators to devout Christians to people hoping his wife divorces him for being financially cavalier. Yet, it appears Serrin is intent on making lemonade.
Since launching his Web site last September, Serin has discovered that it can be profitable to outrage and annoy the thousands of people who visit his blog every day. He estimates he was making up to $1,000 a month through Google ads and believes he’s on track to make even more through Yahoo’s ad network. His notoriety has led to appearances on Suze Orman’s and Robert Kiyosaki’s advice shows, and he says he’s working on a book and advice packet that he’ll sell online.
Consumerist has more.

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.

  • http://ktcatspost.blogspot.com/ K T Cat

    Wow! $1,000 a month and more. That sure beats getting an EE degree and working for Qualcomm.
    Err, maybe not. :-)

  • Soem dood

    After tiring myself out trying to figure out what the heck this dude Casey Serin is actually up to, I finally found a place that catalogs his activities, history, associations, and purpose.
    The site bills itself as “the leading semi-satirical wiki about foreclosure blogs”, and I’d say that’s accurate, given the predictably rather vertical market for “semi-satirical wikis on the topic of foreclosure blogs.” Still, it’s a good read.
    Address:
    http://www.caseypedia.com/
    Hotlink:
    Casey Serin