The Important Work Of An Adman

I like when people get excited about the business:

To be a winner, you have to believe. No, not just believe. If you’re going to win, you have to totally and completely give yourself over to the cause of your client. You’re not a shill. You’re a communicator. You’re not selling…or even simply entertaining. You’re showing people how to improve their lives. Ultimately, the client’s product is the answer. It’s up to you to find the right question and frame it like Michelangelo would.

Precisely because one’s attitude has an impact on the work, it is important to believe and to be positive. I haven’t always done this. But it’s something one can learn, so there’s always hope.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, I'm the founder and creative director at Bonehook in Portland, Oregon. We bring integrated marketing solutions to our clients in healthcare, human services, real estate, fashion, outdoor recreation, and food and beverage.