The Importance Of Intellectual Capital

Courtesy of Tom Asacker: Abraham Lincoln on chopping down a tree
“If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe”.
Instead, what do most marketers do? They take a whack at the tree, put down the axe, measure the cut, pick up the axe, whack the tree in a different spot, and repeat ad nauseum. Exhausting, to say the least.
But it looks like a few marketers may be catching on. This just in from BtoB Online:

Marketers say intellectual capital key in

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.