The Importance Of Intellectual Capital

Courtesy of Tom Asacker: Abraham Lincoln on chopping down a tree
“If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe”.
Instead, what do most marketers do? They take a whack at the tree, put down the axe, measure the cut, pick up the axe, whack the tree in a different spot, and repeat ad nauseum. Exhausting, to say the least.
But it looks like a few marketers may be catching on. This just in from BtoB Online:

Marketers say intellectual capital key in

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.