The Home For The Strategically Challenged

Should art directors and copywriters become more involved in developing the strategy for the ads they work on? Can you do anything about if you’re handed a bad strategy? What if your client wants to push a bad strategy on you?
That’s the focus of my new column on
Hey, I never said I had all the answers. But, to give one glaring example, when KFC came out last year and used the strategy “Fried chicken is part of a nutritious diet,” somebody involved must have had their bullshit detector on.
I want to know what you think.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Ad agencies can only survive if they offer a service no one else can, and be the impartial thinker that aims to make the client

  2. Absolutely! But why do “anything” that’s off strategy? It’s not just an ad thing.