The Grey Lady Wants To Share

Seattle Post-Intelligencer reports on the adoption of social bookmarking services by The New York Times.

The New York Times unveiled a new service today that allows readers to quickly post stories that they find on the newspaper’s Web site to Digg, Facebook and Newsvine.
It marks the first time that the country’s third-largest newspaper has added a news-sharing tool to its Web site, allowing readers to develop conversations and post comments about specific stories. Readers will be able to add headlines and a small portion of text to the social media sites by clicking on the logos of Digg, Facebook and Newsvine. Those logos began appearing next to The Times’ stories this morning in the same box as the print and e-mail tools, although they’re initially hidden until users click the “Share” link.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.