The Gray Lady’s Ad Revenue Takes A Dive

Even the venerable New York Times isn’t immune to the newspaper slump. From The Wired Blog Network:

Compared to last July, total revenues from continuing operations decreased 10.1 percent, advertising revenues decreased 16.2 percent and circulation revenues decreased 0.5 percent.
Print ad sales were the killer once again, and all is pretty much in line with last month’s report, except for online.
Total Internet revenues grew only 2.6 percent and Internet advertising revenues increased only 5.5 percent. Last month these numbers were a lot higher, at both 11.7 percent and 18 percent respectively.
This is not a good sign when papers are now looking at the Web to boost ad sales.

Online ad revenue simply can’t make up for the loss of print ad revenue. And that seems to be the case for all newspapers. So what’s the answer? Publish less than 7 days a week? Less reporters? Reading a paper online is great, but somebody’s gotta pay for it.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    Somebody’s gotta pay for it.
    I’m thinking exactly the same thing. Advertisers who want to reach the nation’s most discerning ad + marketing pros, please step up (as Talent Zoo has done from the very beginning). Shawn and I are standing by, ready to field your calls and get you a great rate on ad space herein.

  • http://www.convinceandconvert.com Jason Baer

    When I first read this, I wasn’t too concerned about the declining online ad growth.
    But then I looked a LOT deeper at the data, and now I’m concerned about the long-term future of NYT and other newspaper-based online entities.
    I just finished an explanatory and somewhat alarming blog post about it, with charts and graphs and such.
    “Why Barack Obama and Blogs Are Killing the New York Times Online” http://is.gd/Ste
    Jason Baer
    Convince & Convert – Internet consulting for agencies
    http://www.convinceandconvert.com