The Google Puts Its Display Advertising Front And Center

The Google is unveiling a new 35-foot-wide, 13-foot-tall billboard in Times Square today.
According to The New York Times, the billboard will stand low to the ground and invite passers-by to touch it and watch videos about the display ad business.
The billboard is part of Google’s broader ad campaign called Watch This Space, which includes ads in trade magazines and other print and online media, to inform the advertising industry and investors of Google’s online display ads,

The Times believes The Google has a message for both Madison Avenue and Wall Street: Google has a business beyond search ads. In fact, more than 90 percent of Google’s revenue comes from text ads.

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.