The Google Puts Its Display Advertising Front And Center

The Google is unveiling a new 35-foot-wide, 13-foot-tall billboard in Times Square today.
According to The New York Times, the billboard will stand low to the ground and invite passers-by to touch it and watch videos about the display ad business.
The billboard is part of Google’s broader ad campaign called Watch This Space, which includes ads in trade magazines and other print and online media, to inform the advertising industry and investors of Google’s online display ads,

The Times believes The Google has a message for both Madison Avenue and Wall Street: Google has a business beyond search ads. In fact, more than 90 percent of Google’s revenue comes from text ads.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.