The Good Doctor Makes A House Call

Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored.
Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re working on is the application of the ideals, set down by Searls, Weinberger, and company.
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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Here’s some interesting backlash, wherein one brave blogger fights against the sweeping pronouncements and generalizations other bloggers sometimes make.