The Good Doctor Makes A House Call

Well known author and blogger, Doc Searls quoted us yesterday in a piece about how branding is dead. We are flattered and honored.
Doc points to the fourth chapter of The Cluetrain Manifesto and asks rhetorically, “Sound familiar?” The title of the chapter is “Markets Are Conversations,” and without a doubt much of what we’re working on is the application of the ideals, set down by Searls, Weinberger, and company.
DocSearls.gif

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://adpulp.com David Burn

    Here’s some interesting backlash, wherein one brave blogger fights against the sweeping pronouncements and generalizations other bloggers sometimes make.