Jeremy at Post Advertising has an interesting take on the Strongbow Cider ad above. He blames Malcolm Gladwell and his book The Tipping Point for marketers’ insatiable desire to appeal to hipsters and he draws a line from that theory to this spot. I’d say the spot appeals more to daydreamers than hipsters, but one thing’s for sure, there are zero product attributes or reasons to drink Strongbow delivered here.
About David Burn
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.