The Future of The 30-Second Spot

The New York Times weighs in today with this lengthy article–which made it to the front page of the Business section in the always-thick Sunday edition.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://adpulp.com David Burn

    For me the most cogent point in the article is this:
    “Time is running out,” said Eric Schmitt, senior analyst at Forrester Research and the author of a recent report called “What Next for TV Advertising?” “At some point, it’s going to be impossible not to acknowledge that the medium is overvalued as an advertising vehicle.”
    Mr. Schmitt says he expects that by 2007, time-shifting and ad-skipping will begin putting considerable pressure on the prices that television networks can charge for commercial time.
    While this will also take some time, I look forward to the day when TV no longer sits atop the creative pyramid of importance. And whichever medium replaces TV atop said heirarchy needs to be the one that actuallly moves product, be it point-of-sale, internet or advertainment.