…has to be this quote from the man himself:
“I have always regarded Shoney’s Restaurants with the highest level of affection, having grown up with the concept,” Freeman said in a statement, referring to his childhood in Mississippi and Florida.
Affection from former clients helps, too:
[Client svp of marketing Dan] Dahlen worked with agency principal and chief creative officer Cliff Freeman when the latter was at Dancer Fitzgerald in New York. Together, they created the famous “Where’s the beef?” campaign in the 1980s for Wendy’s, where Dahlen was a marketing executive.