The FTC Deconstructs Advertising To Keep Kids Safe From Its Vile Effects

The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens.

Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through Admongo.gov – a game-based website – as well as a free in-school curriculum, a packet of sample ads, and several family activities, the Admongo campaign aims to teach kids to recognize commercial messages and prompts them to ask some key questions when they see them.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.