The FTC Deconstructs Advertising To Keep Kids Safe From Its Vile Effects

The Federal Trade Commission has launched Admongo, a campaign to raise advertising literacy among the nation’s tweens.

Admongo is designed to equip kids ages 8 to 12 with critical thinking skills they can use to understand advertising messages. Through – a game-based website – as well as a free in-school curriculum, a packet of sample ads, and several family activities, the Admongo campaign aims to teach kids to recognize commercial messages and prompts them to ask some key questions when they see them.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.