The French Disconnection

The Paris office of Ogilvy + Mather has unleashed a new b-to-b ad campaign meant to attract investors to France.
thenewfrance.jpg
For sure, I’m not among the targeted group of money men, but if this creative is indicative of “The New France,” I’ll gladly stick with the France of old.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. After working for seven agencies in five states and freelancing for several more, I ventured out on my own in 2009. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing effective integrated marketing solutions to mid-market clients.

Comments

  1. I’m sure the use of the word “mince” was purely coincidental.