Flacks’ Argot Rejected Upon Receipt

The Washington Post’s Gene Weingarten is fed up with the language employed by PR execs. So he came up with a solution. He turned the tables and queried them with language that mimics their own.
Here he is asking his contact at Meir Kahtan a question about MasterCard:

Given the degree to which the deployment of incentives-based purchasing paradigms leads to the accretion of goods and the contracting of services by consumers in patterns and to extents that may prove inimical to the sorts of budgetarily sagacious decision-making vis-a-vis the prudent marshaling of available resources and or investment strategies, might your new program, through positive reinforcement of negatively nuanced patterns of behavior, contribute to economic nonviability on a user-based scale?

Brilliant.
[via Andy Lark]

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Disc golfer. Fan of Kurt Vonnegut, community radio and wolves in the wild. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.