The First Lady of Brand Advocacy

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According to The New York Times, Mrs. Obama gave a big shout out to J. Crew during her Oct. 27 appearance on The Tonight Show With Jay Leno.

Dressed in a $148 pencil skirt, a $148 yellow and brown tank top and a $118 yellow cardigan, she seemed to be promoting both fiscal prudence and the overlooked appeal of mustard-colored clothing.
“I want to ask you about your wardrobe,” Mr. Leno told her, alluding to the news media reports that Sarah Palin had a campaign clothing budget of $150,000. “I’m guessing about 60 grand? Sixty, 70 thousand for that outfit?”
“Actually, this is a J. Crew ensemble,” Mrs. Obama replied, to cheers from the audience. “Ladies, we know J. Crew. You can get some good stuff online!”

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.