Grey/San Francisco is behind this new anti-binge drinking campaign from Youth Ledership Institute.
The campaign’s Unhappy Hour blog dispenses facts like: 70% of college students binge drink before doing really stupid things to themselves and/or others.
The Fine Line Between Drunk And Stupid
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.