The Economy Is Much More Than Numbers. LIkewise The Economist.

Cinema advertising is a good venue for stretching the brand’s voice.

The Economist is certainly stretching its well trained voice here with the help of tight rope artist Florent Blondeau.
The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing.

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • http://www.bickov.com Alexander Bickov

    Solid idea