The Economy Is Much More Than Numbers. LIkewise The Economist.

Cinema advertising is a good venue for stretching the brand’s voice.

The Economist is certainly stretching its well trained voice here with the help of tight rope artist Florent Blondeau.
The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Solid idea