Cinema advertising is a good venue for stretching the brand’s voice.
The Economist is certainly stretching its well trained voice here with the help of tight rope artist Florent Blondeau.
The ad is meant to be a metaphor for the pleasure one derives from connecting different ideas, something the magazine is particularly good at doing.
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
