The Donny’s Serve Now In Your Face Nightly

By Kathleen Sampey for Adweek
NEW YORK Donny Deutsch’s CNBC show, The Big Idea, will replace McEnroe on the cable network early next year, a CNBC representative confirmed.
The cancelled McEnroe, a talk show hosted by tennis great John McEnroe, will run through the end of December, the rep said.
Deutsch, the CEO of Interpublic Group’s Deutsch, hosts The Big Idea, which has been running at 8 p.m. on Wednesdays and repeated on Sundays at 9 p.m.
The show, on which Deutsch discusses pop-culture topics with celebrity guests, will now run in the 10 p.m. Monday through Friday slot previously occupied by McEnroe.
The ad agency’s major clients include Mitsubishi, Coors Light, Novartis, Old Navy, and Tylenol.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Carl LaFong says:

    Has anyone ever seen this show? It’s virtually unwatchable. Donny manages to combine the unadulterated obsequiousness of Arsenio Hall circa 1991 with the self-infatuated smarminess of Craig Kilbourne. Frankly, I’d rather sit through an hour-long compilation of Deutsch’s anti-foot fungus commercials.

  2. Yes sir. I’m an avid watcher. I love shows where older guys get to invite fake boobs du jour on for a good jiggle, I mean giggle.
    But hey, that’s the ad world after all.

  3. This guy thinks a lot more of himself than the rest of the world does. Mind over matter wins again. Or style over substance.