The Dog Ate My Magazine

The New York Times shares a story about Business 2.0’s recent data fumble.

On Monday night, April 23, the magazine’s editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up.
The recovery was made much easier, paradoxically, by a bane of modern business, litigation — or at least the fear of it.
“The text had all been copy-edited and sent off to the lawyers, so it had been saved as e-mail,” editor Josh Quittner said.
But the artwork, the page layouts, were truly gone, he said, and “our heroic art department had to rebuild all the art assets.”

Don’t we all have like tales of machinery failure and chaos endured on the road to recovery?

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. While rebuilding art assets you might want to get your marketing assets on to the web: