The Dog Ate My Magazine

The New York Times shares a story about Business 2.0’s recent data fumble.

On Monday night, April 23, the magazine’s editorial system crashed, wiping out all the work that had been done for its June issue. The backup server failed to back up.
The recovery was made much easier, paradoxically, by a bane of modern business, litigation — or at least the fear of it.
“The text had all been copy-edited and sent off to the lawyers, so it had been saved as e-mail,” editor Josh Quittner said.
But the artwork, the page layouts, were truly gone, he said, and “our heroic art department had to rebuild all the art assets.”

Don’t we all have like tales of machinery failure and chaos endured on the road to recovery?

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About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.