The Difference Between Smart And Clever

The Hidden Persuader brings to attention the following print ad for the venerable English media brand, Economist.
created by Ogilvy + Mather, Singapore
All ads lead with either copy or art direction. This one is all art direction. Yet it speaks.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.