The Dawning of Journalism Boutiques

The Wall Street Journal (paid sub. req.) is running an unassuming piece on the formation of ProPublica, a news room without all the baggage.

A new venture backed by philanthropies will start publishing investigative journalism articles beginning next year, looking to fill a gap being left as newspapers cut costs amid weak advertising.
The organization, to be called ProPublica, will be headed by Paul E. Steiger, who was managing editor of The Wall Street Journal until earlier this year.
Mr. Steiger said the group would produce journalism that “shines a light on exploitation of the weak by the strong and on the failures of those with power to vindicate the trust placed in them.”

In other words, the interwebs changes everything. Journalists no longer need to be strapped to the machinery that produces “a paper.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Looks like a conflict of interest waiting to happen – who are the “philanthropies” backing the venture?