High Jive is using classic ads from years gone by to persuade a new audience. Aside from the ad pictured above, he’s modified VW’s “Think Small” campaign, the old Hathaway shirt ad, an old Avis ad and several others. All drive you to his site, MultiCultClassics, for a more lengthy discourse on the need for minority representation in the ad industry.
The Cure For Common Cultural Cluelessness
I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative direction at Bonehook in Portland, Oregon.