The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.
What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.
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By the way, an axiom is a proposition that is not proved but considered to be self-evident.
[via Brandfeak]

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.