The Commercial Web Is Awash In Ultra Light Interactivity

McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.
What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.
Card_Player_Mushroom.png
By the way, an axiom is a proposition that is not proved but considered to be self-evident.
[via Brandfeak]

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.