McDonald’s wants to interest you in its new Angus Wraps. Ergo, it created a Mad Libs-style microsite where visitors make some random decisions that lead to a custom Angus Axiom.
What might one do with such a useless piece of digital drivel? Post it to Faceook and/or Twitter, of course.
By the way, an axiom is a proposition that is not proved but considered to be self-evident.
[via Brandfeak]
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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