The Broadsheet Goeth Into The Good Night

According to USA Today, The Wall Street Journal is tightening its belt.

The new design will shave three inches from the width of the paper, the equivalent of about one column. The new front page will have five columns instead of six, with the “What’s News” summary of the previous day’s news flush to the left side of the paper.
Moving to a more standard width of 12 inches, the width of USA TODAY, will save Dow Jones (DJ), the newspaper’s publisher, about $18 million a year and also allow the paper to be printed in more locations, making it easier to produce and deliver more widely.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.