The Brief Looks At The Ad Biz With Depth

I’m not sure who’s behind it, but there’s a new blog called The Brief that seems to have a leg up on many other sources when it comes to ad news and gossip tidbits. Today, they have a piece on Kansas City’s Bernstein-Rein:

Bernstein-Rein has added three McDonald’s co-ops to its portfolio. B-R went up against some folks you probably have never heard of: Stern Advertising in Pepper Park, Ohio, and Moroch & Associates of Dallas. B-R has had their hand in Mickey D’s for more than forty years on the national and local level, so this extension makes some sense.

When I first subscribed to Adweek in 1993, it had six regional editions and was the go-to source for who’s going where, who’s doing what and which agency is landing/losing an account. Seems that Adweek is ceding that ground to blogs like The Brief, which try to get ahead of the traditional press, and this blog, which tries to add original analysis to the news.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Hey Mr. G,
    I could be wrong, but as a native Clevelander, I think the Stern group is in Pepper Pike – a fancy ‘burb of Cleveburg.

  2. Yes MsD, that should read “Pepper Pike,” not “Pepper Park.” But Stern Advertising isn’t worth writing about, anyway.