The Boutique Is In Again

“Let’s ditch these suits and kick it with those former Goodby guys in the old firehouse.”
Those may or may not have been the thoughts in the minds of Intel’s CMO and CEO when they chose to work with Venables Bell & Partners in San Francisco on the technology company’s core branding assignments.
Here’s a little of what’s in Venables’ head:

The recession may accelerate the trend of large marketers looking for “more nimble, more creative solutions” to advertising problems, Mr. Venables said. “A company like ours is in a fantastic position.”

[via The New York Times]

FacebookTwitterGoogle+PinterestLinkedInRedditStumbleUponEmailDiggShare
About David Burn

Native Nebraskan seeking the perfect pale ale in the Pacific Northwest. Copywriter and brand strategist at Bonehook. Co-founder and editor of AdPulp.

  • wade

    “The recession may accelerate the trend of large marketers looking for “more nimble, more creative solutions” to advertising problems, Mr. Venables said.”
    We can only hope.
    Remember when agencies prided themselves on being nimble? Of course, that was before scores of second tier research folks and bad AEs nationwide re-dubbed themselves “Planners” and made internal agency overthink the order of the day. (While also cutting the Creatives’ timeline and number of creative man hours the agencies can now afford to spend on any given project in order to stay profitable, dontcha know.) Not that there aren’t a few good Planners out there, but thanks to all the time spent “planning” not only do most agencies now allot less time than ever for creating the actual work, they’re also forced to create it all with fewer actual Creatives. (And that was BEFORE the most recent round of layoffs.) Guess its the way of the world these days. Besides, without Planning how would we know if the work resonates with hypothetical, cutely-named subsets of people who only exist in the Planners’ powerpoint decks?