The idea that blogging is killing planning is arrant nonsense. The main accusation is that it encourages people to share half thought through thinking. Well no shit, in a 2.0 world where you should always be in Beta test, this is the whole point.
The plannersphere is not a journal of record for the science of advertising it is a place where we try out our new thinking for the first time. It is a place where a planner like me can submit half-baked ideas to the collective intelligence of the online planning community for their scrutiny, contribution and improvement.
And it is a place where a planner from any part of the globe, can gain access to the best thinking in our discipline and support from a global community of planners.
Blogging isn’t killing planning it’s the best thing that has happened since the death of the overhead projector.
I don’t know where this debate is coming from, but I find it interesting, particularly so since AdPulp in many ways is a poor man’s planner. One of the things we’re doing here is making a database of good ideas, which might later inform the work we do for paying clients. Of course, since anyone with a connection to the intertubes can also read through our collection, “the advantage” is shared. That’s the upset apple cart aspect of what we, and so many others, do.