The Bleeding Edge Is A Bloody Mess

I’m laughing right now. Not at the attempt to go viral above. Rather, at the response to it from our friends at The Denver Egotist.

For the love of God, can someone in San Francisco please walk over to the Cutwater office right now and slap the creative director across the face with the back of your hand? This Ray Ban campaign is sliding to a place in which the brand will be hard-pressed to ever recover from.

Ray-Ban wants to be cool. Can you blame them? They were cool in the 80s and in the 60s. Maybe they can regain some of that swagger by getting people to pass quirky videos around.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. This was definitely one of their worst ads from the series, but I like that Ray-Ban was at least willing to take a few risks with the Never Hide campaign:

  2. traviskitten says:

    Four words:
    Trying. Way. Too. Hard.
    Oh, and “Cory” above obviously works for Cutwater.
    Nice try, though.

  3. Hey Nooooow!