Bob Knorpp of The BeanCast (audio link) gathered a gaggle of ad bloggers (myself included) last night to record the 112th episode of his marketing podcast.
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Knorpp guided us through a great set of topics, including competing fund raising efforts for the Gulf disaster; Alyssa Milano’s shakedown of P&G; Facebook’s numbers and the site’s poor user experience; the creation of Social Media Marketing silos by big agencies and holding companies; and Dr. Pepper’s UK Facebook promo that blew up in the brand’s face.
This was my third appearance on the show and the first chance I’ve had to rap with George Parker of AdScam and Åsk Wäppling of Adland.tv. Bill Green of Make The Logo Bigger was on the program too and I always enjoy his radio voice and his ability to dissect a story on the fly. On the other hand, my radio voice needs work. I sound angry and excitable in places. I might blame it on the India Pale Ale I was drinking in the hot sun prior to the show, but I’d rather blame Parker–it’s not often that I find myself out saltied by another ad dog.
[UPDATE] Here’s Åsk’s post about the show and another one from Bill Green of Make the Logo Bigger.
The BeanCast Episode 112: Boobies And Kittens
Filed Under: Ad People, Podcasting
I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.


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