The Avocado Agency

Adweek reports that Dentsu’s Colby and Partners has added two avocado-promoting clients to its roster–the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains.
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It’s right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. Normally, the old conflict-of-interest flag would be thrown. In this case, all organizations want the same thing–consumers united in their passion for avocados.

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About David Burn

Native Nebraskan in the Pacific Northwest. Brand builder at Bonehook. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Believer in Gossage, Bernbach and Clow. Doer of the things written about herein.