The Avocado Agency

Adweek reports that Dentsu’s Colby and Partners has added two avocado-promoting clients to its roster–the Hass Avocado Board and the Chilean Avocado Importers Association. The Santa Monica shop already has an eight-year relationship with the California Avocado Commission, an account it retains.
It’s right and good that Colby could leverage its experience on the thick-skinned fruit to add business without a review. Normally, the old conflict-of-interest flag would be thrown. In this case, all organizations want the same thing–consumers united in their passion for avocados.

About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.