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The Anti-Pod And Indie


Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song “Don’t Look Away” to Microsoft for use in a new Zune commercial. It doesn’t make me like them any less. Far from it. It’s a savvy move.

About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.