The Anti-Pod And Indie

Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song “Don’t Look Away” to Microsoft for use in a new Zune commercial. It doesn’t make me like them any less. Far from it. It’s a savvy move.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. “Come on you lazy
    a$$es.” WTF
    Maybe it is not making the money that does the good. Does Apple make as much as Microsoft? Does it do as much good?
    Being first to market Rules as does good design and a friendly, non-threatening dispostion.
    Personally I think that current information age is way to complicated, competative and un-knowable to make easy sweeping edicts. X is good – Y is bad – Maybe you can do that with Motorcycles.
    What I can say is that on the large scale that communicatoin devices play in our lives, it is pretty hard to fool the consumer. The industry takes up too much of their time. It is too expensive and too important.
    To each his own. May the best man win.