The Advertising Industry Stimulus Package

Don’t hold your breath waiting for anyone to care enough about advertising to bail it out. I decided to come up my own plan. It’s the subject of my new column on Talent Zoo,
Here’s a sample:

Ditch the use of stock photography for a month. Hire a photographer. Take your own pictures. Or use an illustration or just type. It’s getting too easy to do a stock image search. And while some stock images are good, many are just humdrum and they always get force-fitted into a layout. Make a note to yourself to do it some other way–and persuade your client to try it some other way, too.

Oh, and please share your ideas as well.

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About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.

  • http://www.duncanchannon.com rduncan

    Our reclusive executive creative director recently offered some words of wisdom to ad folks suffering through the new depression. Thought they might be worth sharing. Or not.
    http://www.duncanchannon.com/?p=392

  • http://www.bellmas.com/ Armando Bellmas

    Great ideas. I’m partial to the ditch stock and “hire a photographer” idea.
    Along the lines of your do “something your agency doesn’t do” idea, how about making this a time to get really out there with campaign concepts. Get out of that safe comfort zone and pitch that idea from left field.

  • http://thefutureofads.com/ Cory O’Brien

    Couldn’t agree more! Stock photography screams stock photography in most cases because it’s force fit into an ad to cut costs, but it doesn’t give the right feelings that most brands want from their campaigns. Spend a few bucks, have some original photography done, and let’s leave stock photography where it belongs.