The AdPulp Survey: What’s On Your Mind?

June 3, 2010 By David Burn 1 Comment

I’m excited to introduce a custom-built survey with you, dear reader, in mind.
We’ve used Polldaddy in the past to ask some very basic questions, and that’s been fun and somewhat revealing, but this new survey from Portland’s FUSE deploys the firm’s Intelligent Dialogue technology, which mimics a brief in-person conversation. The dialogue adapts depending on how you answer each of the following questions.

FUSE’s Smart Surveys can be deployed in email, direct mail, telemarketing campaigns, on a Web site, or via smartphone and completion rates for FUSE’s dialogs are two to three times higher than for traditional static forms.
Hat tip to Jeff Hardison and Joe Saylor at Portland high tech B2B agency, McClenahan Bruer, for bringing FUSE to our attention and providing AdPulp a free trial in return for feedback on the product.

Filed Under: Polls, Self-Promotion

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.