The AdPulp Interview: George Parker

George Parker is a much decorated copywriter, emerging author and one of the more colorful bloggers in western culture. He resides in Boise, Idaho but his mind and body are often elsewhere.
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Parker’s new book, The Ubiquitous Persuaders is billed as a “fifty year update of Vance Packard’s book The Hidden Persuaders. According to Wikipedia, the book first published in 1957, explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. The book questions the morality of using these techniques.
Parker’s title inverts Packard’s meaning, for marketers may be manipulative, but they’re far from hidden today. Marketing communications are omnipresent in modern culture. The fact that 99% of the materials we see are total shite upsets the more sensitive among us. Parker, like any dedicated craftsman, is sensitive. And like me, he wants to be proud of his chosen profession. Yet, before anyone can feel good about advertising, everyone who is responsible for creating it needs to face some tough facts about themselves and the state of our industry.
Speaking of questions, Parker was kind enough to answer some of mine.
Q. Is there copious cursing in this volume? Or is that reserved for the blog?
A. As I am publishing this through Amazon, rather than the usual wanky publisher, I can say what the fuck I want… And I fucking do. Fucking often. So fuck!
Q. Are there really more Mormons in Idaho than Utah?
A. Yes, there are and they’re all wankers. But, as far as I know, there are very few in Advertising. Well, just one, with the initials (GB) who is the principal of a major New York agency, and as anyone who knows him can tell you…He is extremly weird and fucked up. Maybe the Angel Moroni will forgive me. Particularly as I know where the Golden Tablets are buried.
Q. Vance Packard’s book sold over one million copies. He obviously struck a nerve among consumers. Are you writing to inform the consumer or instruct the agency man?
A. I’m writing for anyone dumb enough to buy it… Just kidding. This book is a veritable treasure trove of advertising advice, wisdom and dirt. Clients should hire me for mega-bucks to pull the wool from their scaly eyes. Agencies should hire me for mega-bucks not to pull the wool from their client’s scaly eyes.
Q. How long have you known Jeff Goodby? What’s he like to work with?
A. I’ve known Jeff since he was a whipper snapper at Hal Riney’s… He used to wash Hal’s whiskey glass. I used to dry it. After Hal, I taught him everything he knows… Just taking the piss, Jeff. In my Opinion, he and Rich have created the best, long lived, non-douchenozzle agency that has produced great work for more than twenty years. And will probably continue doing it for the next twenty. If you read this Jeff… Send the check to my numbered Zurich account.
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Q. Do you have a favorite cocktail? How about a favorite bar in the world?
A. Ha, the perfect segway to my next book… “The Balls out Book of Advertising.” A lethal combination of ad advice, reviews of bars I have been thrown out of all over the world, and my favorite cocktail recipes. As a taster, check out the Sip n’ Dip in Great Falls, Montana… Yeah, I fucking said, Great Falls, Montana… It’s a ‘Tiki” bar in a motel and behind the bar is a giant fish tank with live fucking mermaids swimming about. And once again… It’s in Great Falls, fucking, Montana, so the drinks are cheap. Next time you’re in Great Falls, on a BBDO multi-million dollar shoot, check it out. It kicks the shit out of Pastis. Oh, nearly forgot, my favorite cocktail? Alcohol!
Q. Why are ad people such pansies?
A. Because if you live in a 5,000 square foot SoHo loft, get driven to work in a limo, work out with two personal trainers at Equinox, eat buckets of Bellons at Balthazar, and weekend at your mansion in the Hamptons, and still believe you know better than anyone how to sell cornflakes to an unmarried mother of three, living in a trailer in Missisipi… You’re not just a pansy, you’re a fucktard!

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.

  • John

    Glad to see bigotry is still alive and well. Would anyone dream of substituting Jews, Muslims, or Catholics in the above Q&A? Could you imagine the backlash? I am not Mormon, but have close friends and associates (in advertising) who are fine people. I just don’t understand how this stuff flies. And shame on AdPulp for publishing it.

  • http://adpulp.com David Burn

    Shame on AdPulp? No. I’m typically bored by sermons, John.
    Parker’s humor—yes, many sane and good people find him funny—is off-color. No one can deny that. Like Lenny Bruce (and others since), his particular brand of humor is certain to cause outrage in various quarters. I understood that when I published the piece above and I understand it now.

  • http://www.adscam.typepad.com George Parker

    John…
    “I am not Mormon, but have close friends and associates (in advertising) who are fine people.” I’ll bet you’re not black or gay either, but have many friends who are. Do you have any idea how pathetic that sounds? Why don’t you buy the book before you comment on it… Or, send me your address at AdScam, and I’ll send you a free copy. Then you can donate the purchase price to the church/mosque/temple/hole in the ground of your choice. The reason David included the question about Mormons was because I live in Idaho. If you are interested, we also have lots of Nazis, but you probably already knew that.
    Cheers/George

  • http://htp://www.adrants.com Steve Hall

    George Parker fucking ROCKS!

  • http://adpulp.com Donny Osmond

    Agree with Mr. Hall – George Parker does indeed fucking rock. Despite the fact that he insulted my faith. But I suspect George has committed far worse sins that have confirmed his ultimate reservation in purgatory.

  • http://www.adscam.typepad.com George Parker

    Donny…
    Purgatory? Nothing so wimpy. My place is booked in Hell’s ad agency… Draft/FCB. Love to Marie… She used to be hot!
    Cheers/George

  • http://adpulp.com Donny Osmond

    Hey, Marie’s hot again. Haven’t you seen her NutriSystem results?

  • http://www.adscam.typepad.com George Parker

    Donny
    Yeah, she is hot again… But does she still wear the weird underwear? Come to think of it, do you? Oh, fuck, that’s more than I need to know.
    Cheers/George

  • http://adpulp.com Donny Osmond

    Her underwear is a little bit country. Mine’s a little bit rock and roll.

  • pp

    An offense against fairy tales is certainly not a crime in my book.

  • nancy

    I think the Mitt Romney crew is already putting feelers out for the election of 2012. That disappoints me because I can’t go anywhere on the internet anymore where i used to go to get away from politics. I think it’s time for some Lenten sacrifices and take the last train to the coast.
    I think George would be more likable if he didn’t drink so much, but then that’s only because my last duty as designated driver turned out to be one of my worst mightmares.

  • http://straponlesbianbondage.com dana dearmond

    well, that was interesting. about as interesting as bondage porn which isn’t half bad if you think about it. At least, I think bondage is pretty fun.

  • http://www.arthureinstein.com arthur einstein

    Thanks about the HTML tags, but style isn’t my long suit.
    Funny is George’s long suit. Read the blog. Read the book.