The 4Matic Formation

The following commercial features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada.

During the shoot, cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren’t written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. With the exception of one composite, all shots were captured in-camera including the aerials shot via helicopter.
Agency: Merkley & Partners
Director: Sean Thonson of Supply&Demand
[UPDATE] Mercedes-Benz is not the only car company skating on Alberta ice. Mitsubishi likes it too.

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About David Burn

Native Nebraskan in the Pacific Northwest. Chief Storyteller at Bonehook, a guide service and bait shop for brands. Co-founder and editor of AdPulp. Contributor to The Content Strategist. Doer of the things written about herein.