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The Stuff You Want, At A Price You Want, In A Format You Want

May 2, 2011 By Leave a Comment

Personalization, direct to consumer selling and push marketing are combining to deliver a powerful new online marketplace.

According to The New York Times, a new breed of e-commerce sites — Send the Trend, ShoeDazzle, JustFabulous, Sole Society and JewelMint — present subscribers with a limited but customized selection of jewelry, shoes and accessories each month all based on the results of an initial style quiz that members take when they sign up.

“The first generation of e-commerce was about taking care of your chores — that’s Amazon,” said Jeremy Liew, managing director at Lightspeed Venture Partners, an investor in ShoeDazzle. “This is about making shopping fun again.”

Emily McNish, a 24 year-old in Los Angeles, pays $29.95 a month for JewelMint. “It’s sort of like being part of a secret club.”

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About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.