The Rich And Jeff Show Comes To Cable

Rich and Jeff appeared on CNBC today in a segment titled “The Real Mad Men.” Aside from the nod to this Sunday’s return of the AMC program, the reporters on the show asked about Detroit and Chevy, social media’s impact on the business and the challenges faced by HP.

It’s fun to see these “Real Mad Men” on camera speaking well of their Chevy client, and the OK Go video that they successfully embedded in a Super Bowl spot this year. The spot, and the band’s popularity, helped drive millions of people to watch the full length on YouTube.

I also like how Silverstein says HP’s audience can smell the company’s lack of confidence, and that HP needs to get some swagger back in its step. Goodby adds that the way to do that is by turning once more to the engineers for inspiration, as the company has always done.

GS&P’s 16 years on the computer maker’s account ended last fall, a change which led to lay offs at the agency. Instead of trashing HP on national TV, the guys provide a bit of free advice that has little to do with advertising.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.