The Oldest Profession Gets A New Ad Campaign

A new ad campaign on behalf of Stepping Stone Nova Scotia draws attention to the plight of sex workers.

On a blog called Sociological Images, Margo DeMello, a cultural anthropologist, offers her perspective on the campaign:

I love the motivation behind the ads, and they do make me smile. I hope they have the effect that Stepping Stone intends—making people think of prostitutes as people, not trash. But they’re also funny, and I wonder if they won’t also have an unintended effect, of making prostitutes seem like a joke.

What effect does this campaign have on you? Does it change your perception of sex workers?

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. It works for me–I like it. 🙂