The NOW Revolution Offers A Little Advice For Everyone

As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social.

From corporate culture, to changing hiring practices to embracing social media as a means of customer outreach, Baer and Naslund do a very good job of outlining the new tools and advantages businesses can use to stay relevant in the new world of always-on communication. My only issue with a book like this is that it’s meant for any number of people in a business, and doesn’t feel too targeted other than at, say, a CEO. There are certainly parts of the book that a company’s HR director can use, as well as the CMO, PR departments, sales departments, social media departments (if there is one), etc. It’s almost as if you could rip the book apart and dole out the sections to different people in a company.

Still, The NOW Revolution has some good advice I wish more companies would heed. And in an interesting twist, the book is full of Microsoft Tags (similar to QR codes) that lead the reader to podcasts, videos and other content related to the topic mentioned on the page.

Special thanks to Wiley for providing me with a review copy.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for Dan published the best of his columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. Thanks very much Dan. I appreciate the review. You’re right, we tried to ensure that all corners of the company can find value in The NOW Revolution, which makes it a little less laser focused. But, because so many companies are just starting on their social transformation, we felt broader was better – for now.

    Thanks again for the taking the time to read it. Cheers!