The Iceman Cometh (And He Selleth Omni-Heat)

Never want to be cold again? Move near the Equator, buy expensive Omni-Heat gear from Columbia Sportswear, or do as world-record holding Dutchman Wim Hof does and resist cold by concentrating and regulating your breath.

According to The New York Times, Columbia introduced heated footwear in 2009, and this fall is adding Omni-Heat Electric jackets, which cost between $750 and $1,200, and Omni-Heat Electric gloves, which cost $400.

The new Omni-Heat ad campaign is from Butler, Shine, Stern & Partners in Sausalito, Calif.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.