The Fat Lady Sings As Shit Hits The Fan

September 8, 2011 By David Burn Leave a Comment

The climate crisis is not a debate. It’s reality.

To focus on that reality, a week from now Al Gore’s Climate Reality Project launches its live streamed, global 24 Hours of Reality event. To help promote the event – and capture the urgency of the climate crisis and the misconceptions created by deniers – Gore’s team created two short, but expressive videos.

The ads were produced by M ss ing P eces in conjunction with the Glover Park Group and Alex Bogusky @ Fearless Cottage.

Filed Under: Advocacy

About David Burn

I wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.