Copywriters labor for years hoping something good will happen. By something good, I mean the crafting of a line like “Where’s the beef?” or “Plop plop fizz fizz oh what a relief it is.”
Copywriters want their line to become part of the cultural vernacular because no industry award can match that level of impact.
It seems Arnold Worldwide is aiming for (but not quite reaching) this kind of thing with “The Egg McMuffin of ______.”
About David BurnI wrote my first ad for a local political candidate when I was 17 (she went on to win her race, and I felt the power of persuasive copy for the first time). Today, I live near Portland, Oregon and spend my days building brands for companies that matter.
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