According to Accenture, “the new high ground for data services is not in location-based apps. It is in a kaleidoscope of context that adds up to rich user experiences.”
Reach.ly is a direct marketing tool that hotels can use to identify potential guests in real time and communicate with them one-to-one.
I just signed up for Reach.ly and it looks like anyone, not just hotel proprietors, can use the service. For instance, the service shows me that @ClicksIM is headed to Portland for #searchfest.
If I owned a restaurant or brewpub or taxi service (or had one as a client), I could welcome this person on Twitter and invite her to my place of business.