It’s been a day to talk about car advertising, so we may as well continue the theme with a post about these new spots for Mercedes-Benz from Merkley and Partners.
According to Below the Line News, “Art” is a historical tour through the SL-Class, showcasing the model’s many iterations against a backdrop of an ever-changing Los Angeles from the 1940s to present.
Looks like the agency also got away with a black-and-white, art film meets Mission Impossible treatment. Strangely, this content-like long form ad is the product features piece.
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