The Ad Game Is Changing, Here’s One Of Its Newest Players

“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher

Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.”

Here he is introducing his company on Bloomberg West:

In this segment, Wong talks about a “moments-based model.” He says while gaming, “there are these moments of achievement, these moments of engagement and joy, where you feel like you’ve accomplished something. And that moment, we realized is worth something, so we created a network around that.”

About David Burn

Fired up to write it down. Co-founder and editor of AdPulp. Chief storyteller at Bonehook, a guide service and bait shop for brands.

  • MsD

    Sounds to me like Wong has been paying extremely close attention to Jane McGonigal. Which proves he’s at least smart enough to know who to listen to. That woman is where it’s at!