The Ad Game Is Changing, Here’s One Of Its Newest Players

“The best minds of my generation are thinking about how to make people click ads.” -Jeff Hammerbacher

Brian Wong, 20, is a founder of Kiip, an in-game advertising concern that provides “real rewards for virtual achievements.”

Here he is introducing his company on Bloomberg West:

In this segment, Wong talks about a “moments-based model.” He says while gaming, “there are these moments of achievement, these moments of engagement and joy, where you feel like you’ve accomplished something. And that moment, we realized is worth something, so we created a network around that.”

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.


  1. Sounds to me like Wong has been paying extremely close attention to Jane McGonigal. Which proves he’s at least smart enough to know who to listen to. That woman is where it’s at!