AdFreak calls out Draft/FCB for this ad, which congratulates all the winners from last year’s Cannes. Adweek, by its very nature, tends not to be extremely critical of agencies, so when one of their editors says, “Maybe direct agencies aren’t that good at creative after all,” you know your shop needs some help.
Well, awards show entry & congratulatory ads are usually more of a circle jerk, so this might be an improvement. Or not.
Draft/FCB is about to inherit the massive Wal-Mart account. Wonder if the folks down in Bentonville are looking for more ads like this. Or, even if the Wal-Mart clients don’t care, some of their customers are a bit prudish, and pay close attention to who Wal-Mart does business with.