Text Buzz: Wireless To Wired

According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store.
starbucks_sign.jpg
Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area’s zip code to MYSBUX (697289), and a list of nearby Starbucks stores will pop back.
I just tested it and it works. Now, if someone comes up with the same system for indie coffee shops, espresso addicts will be hooked up.

About David Burn

Co-founder and editor of AdPulp. I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. I worked for seven agencies in five states before launching my own practice in 2009. Today, I am head of brand strategy and creative at Bonehook in Portland, Oregon.

Comments

  1. Wait, where is there left that you can’t find a Starbucks? I’d like to move there.

  2. fake commentor says:

    Story, Indiana: It’s on a dead end road that leads to this wonderfully old cemetery with a plot of land for sale right next door. In the spring through fall it’s a haven for hog riders.

  3. Lewis Black will be thrilled to hear this.

  4. My first thought is that I wouldn’t know the zip code in Anytown, USA, so what good is the service. If you aren’t from a place, how likely is it that you would know the zip code?

  5. I tried it. It works. Problem is, it gives you back one text message for each listing. (I got three) not a good idea for limited text plans.
    But it’s cool if I offhandedly happen to remember the number while out on the road.