Text Buzz: Wireless To Wired

According to Seattle Times, Starbucks fields thousands of calls each year from customers phoning from the road to find the nearest Starbucks store.
starbucks_sign.jpg
Customers with cellphones and mobile devices can now save themselves the call. Mobile users can send a text message with the area’s zip code to MYSBUX (697289), and a list of nearby Starbucks stores will pop back.
I just tested it and it works. Now, if someone comes up with the same system for indie coffee shops, espresso addicts will be hooked up.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today, as head of brand strategy and creative at Bonehook in Portland, Oregon, I'm focused on providing affordable and effective integrated marketing solutions to mid-market clients.

Comments

  1. Wait, where is there left that you can’t find a Starbucks? I’d like to move there.

  2. fake commentor says:

    Story, Indiana: It’s on a dead end road that leads to this wonderfully old cemetery with a plot of land for sale right next door. In the spring through fall it’s a haven for hog riders.

  3. Lewis Black will be thrilled to hear this.

  4. My first thought is that I wouldn’t know the zip code in Anytown, USA, so what good is the service. If you aren’t from a place, how likely is it that you would know the zip code?

  5. I tried it. It works. Problem is, it gives you back one text message for each listing. (I got three) not a good idea for limited text plans.
    But it’s cool if I offhandedly happen to remember the number while out on the road.