As bad as the BP gusher is for the economy, wildlife and the ecosystem in the Gulf, it’s a fund raising opportunity for groups like National Wildlife Federation. I have no problem with that, in fact, I’m prepared to send them $10 via text. My question to you is this: does the ease and immediate nature of mobile lead you to give, where you might not otherwise?
About David BurnI wrote my first ad for a local political candidate when I was 17. She went on to win her race, and I felt the power of persuasive copy for the first time. Starting in Portland in 1995, I worked my way across the country as a copywriter and eventually became a content director making media products for big packaged goods brands. I returned to Oregon in 2008, and now I focus on building brands for companies that matter, including this one.
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