Tennessee Senate Race Radio Ad Sounds Ugly

So there’s a Senate race in Tennessee pitting the Republican former mayor of Chattanooga, Bob Corker, against Democratic Congressman Harold Ford, Jr.
Corker is white. Ford is black. Tennessee is…well, Tennessee.
The candidates have political differences. But do they have different musical tastes?
Listen to this radio spot. It compares the two candidates.
Every time Corker is mentioned, you hear sweeping orchestral music.
Every time Ford is mentioned, you hear drums.
I report. You decide.

About Dan Goldgeier

Blogging on AdPulp since 2005, Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. In addition, he is a regular columnist for TalentZoo.com. Dan published the best of his TalentZoo.com columns in a book entitled View From The Cheap Seats: A Broader Look at Advertising, Marketing, Branding, Global Politics, Office Politics, Sexual Politics, and Getting Drunk During a Job Interview. Look for it on Amazon in paperback and e-book editions.


  1. I just saw the spot today. No punches pulled there boy.

  2. Not only sweeping orchestral music, but a choir of angels also endorses Corker.
    Ford is Darth Vader. Corker is God’s choice.